The Brazilian Blow Dry, which you also may have heard referred to as the Keratin Blow Dry, is a semi permanent, frizz-reducing, hair smoothing treatment. Best of all, this treatment is as good for your hair as it makes it look. After your Blow Dry treatment, your hair will be more nourished, hydrated, and resilient to heat styling.
A favourite amongst celebrities and beauty icons, a Brazilian Blow Dry involves Keratin being applied to your hair before being blow dried (and sometimes straightened) into a seal. The sleek, shiny and frizz free results should last about 3-4 months. However, this treatment can be a cumulative process meaning the more you have the better the results will be and the longer they will last.
If you are getting a Brazilian Blow Dry for the first time, prepare to be blown away by the results. After a thorough consultation with your stylist, your hair will be washed using luxury Kérastase products prescribed just for you, and then gently dried. Your stylist will then apply the keratin product to your hair, leaving it to work its magic for half an hour or more, depending on your hair type and length. Your hair is then blow dried and straightened, locking the keratin in.
How Does A Brazilian Blow Dry Work?
The Keratin forms a protective layer around each strand of your hair, sealing your cuticles as it does so. This forms a coating over the hair, simultaneously smoothing frizz and protecting hair against damage.
Post Treatment Care
Aftercare for this treatment is super minimal, which is after all, part of the charm of the Brazilian Blow Dry. After your Keratin treatment at Charlie Brown your stylist will advise you how best to look after your new hairstyle, with recommended products and techniques. We advise that you do not wash your hair for at least 24 hours after your Blow Dry.